Requirements for design of Consumer Unit (CU)
Consumer Unit (CU) is the unit the consumer purchases in store.
Consumer Unit (CU) must be designed to optimize use of shop shelves and other furnishings. In addition, the information on the Consumer Unit (CU) should be visible even when the package is on a tray on the shelf.
Consumer Unit (CU) should be easy to open and to use.
Consumer Unit (CU) should be, included Stock Keeping Unit (SKU) and Distribution Unit (DU) adapted to the modular system, see Modular system
Unnecessary volume not containing the product itself in the packaging should be limited to what is necessary to protect the product. If necessary, secure against shrinkage (small, valuable Consumer Units (CU)).
Quantity (packing content) in Consumer Unit (CU) is determined by manufacturer, preferably in dialogue with distributor / retail chain.
Case fill rate shall be calculated. This is described in Case fill rate
On new products, it is expected that the case fill rate is higher than the average of the product group to which it belongs.
Measurement of the case fill rate related to the product launch windows was carried out by DMF until 2018. When switching to a new product classification system, historical data could not be compared, as the timeline and product groupings from 2014 were changed.
Efforts to increase the case fill rate in the grocery industry are important from both an environmental and efficiency perspective.
In collaboration with the industry, Tradesolution has developed some new reports for measuring the case fill rate in the grocery industry. Suppliers and retailer chains that have access to the EPD base can see the case fill rate for the products they have access to directly in the database. Here you can see the actual case fill rate on basic product (BASIS-level) and calculated case fill rate for the packaging levels above.